NICK NEWS — WEIRD XMAS TRADITIONS
Director / Writer / EP
’Twas the night before shooting when Nick asked us to completely rethink this holiday piece. As showrunner, I rewrote and directed it the next day, embracing Christmas weirdness and a retro TV commercial aesthetic.
KIDS, RACE AND UNITY — DECLARATION OF KIDS’ RIGHTS
Director / Editor
Shot remotely on phones and over Zoom during the height of the pandemic, this Nick News segment for a BLM special became a Nickelodeon summer image campaign and anthem piece.
FULLSCREEN — PEOPLE ARE THE NEW MEDIA
Director / Producer
Brand anthem celebrating the idea that social media could transform lives. Remember those times? A vastly slicker production than the internal budget supporting it.
HELLO SUNSHINE — REFLECT / CONNECT / INSPIRE
Director
When Reese Witherspoon’s company wanted to film her appearance at an in-store panel, I was dispatched to make sure it didn’t look like she’d been shoved in front of a bookcase with a fern on the side.
MATTEL / MONSTER HIGH — “DIGITAL MONSTERS” MUSIC VIDEO
Director / Producer / Editor
Music video featuring influencers Megan Nicole and Ricky Dillon, made for Fullscreen’s branded content division before that was really a thing. I wore a lot of hats, including song producer and client-facer. Produced for $75K. Watched over 26 million times.
TIM MCGRAW — “DAMN COUNTRY MUSIC” LYRIC VIDEO
Director / Editor / Co-Shooter
“Make an elevated lyric video, but you can only shoot at soundcheck and have nine minutes with Mr. McGraw.” These were the early lyric-video days, and the cost-to-view ratio made sense. Wish I’d saved a T-shirt.